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Promotional screensavers
are a value-added benefit for your customers, potentially
promoting greater sales.
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A further opportunity
to sell advertising space to your current or potential customers,
with the promise of inclusion, in some form, in the screensaver.
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The inherent compulsion
people have to install free computer software almost guarantees
your advertisement/promotional material will be seen at least
once. Your message on floppy disk will almost always get "booted
up" and will almost never be thrown away. The Direct
Marketing Association in the United States recently found
that disk mailers average a 12% response rate. Compare this
to the 1 to 2% response rate of a standard mailout!!!
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The potentially
limitless number of repetitions and viewings of your promotional
material - as compared to conventional media placement that
is completely dependent upon the purchase of individual media
time and space allotments.
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The opportunity
to associate your organisation with exciting new technology,
suggesting a progressive attitude and awareness of the needs
of today’s society.
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The unintrusive
nature of screen savers ensures your organisation’s image
is synonymous with positive emotions. You are offering a product
with definite benefits that also fulfils your promotional
requirements, rather than simply producing unsolicited advertising
that may be resented.
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Experience has shown
a free screen saver, installed as the default screen saver,
can remain in place for upwards of at least 4 weeks
(or is even likely to remain indefinitely on the computer,
producing benefits even long after the initial promotion has
concluded). This indicates excellent value for money when
considering the per unit price and the number of times the
screen saver is likely to be activated.
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Purple
Patch screen savers have been tried and tested, resulting
in a computer software package that is as bug-free as possible.
All Options screens and modules conform to the Windows 95™
standard and are customisable to suit the individual product
and client requirements.
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Best of all, there
may be little or no need to spend money on additional material
such as photos, as Purple Patch can usually make good
use of images you already own.
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We can include still
images, video, and sound and can supply on either 3.5"
floppy disk, CD-ROM, or as an Internet-downloadable .exe file.
